This isn’t directly related to microfinance, but relevant to all non profits trying to raise money. It’s an interview with Allison Fine, the author and the host of the Chronicle podcast Social Good, last week on the PBS NewsHour. I totally agree with Allison regarding the importance of establishing long term relationships with donors online. Organizations like Lumana, Wokai, and Vittana realize the importance of this, it’s just difficult to tackle with so few resources. Unfortunately, paid staff aren’t scaleable, and most online donors want to have a relationship with someone at an organization that will be around for awhile, not an intern or volunteer who is just helping out for a couple months. And THAT, in my mind, is the challenge that non profits have to solve in the online fundraising space.

[via GlobalGiving]